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Head of Performance/Growth Marketing - Remote

Posted 22 weeks ago
Marketing
Full Time
US

Overview

As the Head of Performance/Growth Marketing, you will take full ownership of our multichannel acquisition strategy, focusing on key product categories, direct response creatives, and strategic budget allocation across all paid channels.

In Short

  • Develop and execute a marketing strategy across paid and organic channels.
  • Continuously refine attribution models and optimize budget allocation.
  • Launch high-performing campaigns through ongoing experimentation.
  • Oversee all paid channels and creative direction.
  • Adapt messaging strategies to market shifts.
  • Identify and implement improvements in creative assets.
  • Own data, analytics, and KPI tracking.
  • Manage the multichannel budget.
  • Lead recruitment and team development.
  • Optimize landing pages and lead effective experimentation.

Requirements

  • Thrive in dynamic environments.
  • Passion for data-driven decision-making.
  • Creative problem solver.
  • Highly collaborative leader.
  • Adaptable to industry trends.
  • Strong sense of ownership and accountability.

Benefits

  • Monthly Employee Product Stipend.
  • 120 hours PTO per year.
  • PTO on your birthday.
  • PTO for quality life events.

Alphalion

Alphalion

Alphalion is a dynamic eCommerce company focused on driving growth and profitability through its flagship online store. With a commitment to optimizing customer experiences and enhancing conversion rates, Alphalion leverages advanced marketing strategies and technology to engage customers effectively. The company values leadership and innovation, seeking experienced professionals to manage its eCommerce operations and improve overall performance.

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