Senior Business Marketing Lead - Retail & CPG - Remote

Overview

Reddit is looking for a Senior Lead to drive marketing for the Retail and CPG verticals, focusing on data-backed business narratives and marketing materials to enhance advertising solutions awareness.

In Short

• Lead marketing strategy for Retail and CPG.
• Create impactful marketing content and sales collateral.
• Collaborate with Sales and cross-functional teams.
• Develop go-to-market campaigns based on data insights.
• Evaluate and iterate on campaign metrics.
• Drive awareness of Reddit's advertising solutions.
• Craft narratives for industry events and marketing materials.
• Lead market research with industry partners.
• Understand retail marketers' needs to influence digital investments.
• Contribute to the business marketing roadmap.

Requirements

• 15+ years of B2B marketing experience in Retail.
• Experience leading GTM strategy in the US.
• Proven track record in creating executive-level collateral.
• Proficiency in analytics tools.
• Senior experience at an ad platform.
• Familiarity with Canva is a plus.
• Strong analytical and project management skills.
• Ability to partner with Sales teams.
• Experience in digital/social media marketing.
• Passion for Reddit’s platform is beneficial.

Benefits

• Comprehensive Healthcare Benefits.
• 401k Match.
• Family Planning Support.
• Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Flexible Vacation & Reddit Global Days off.
• Generous paid Parental Leave.
• Paid Volunteer time off.