Lifecycle Marketing Manager - Remote

Overview

At Practice Better, we believe practitioners and their clients deserve better. We’re changing how health and wellness practitioners work by building a modern EHR designed to support their clients' health and their practice.

We’re on a mission to help millions of practitioners build the independent practice of their dreams. Founded in 2016, we’re built by practitioners, for practitioners. In 2023, we acquired That Clean Life, the #1 nutrition planning software for nutrition-based care. With tens of thousands of customers in 70+ countries worldwide, we’re honored to be the EHR of choice for practitioners in private practice. And we’re just getting started.

In Short

• Design and implement comprehensive onboarding, activation, and retention strategies that accelerate conversion and product adoption.
• Optimize the end-to-end customer journey to reduce time-to-value and increase engagement.
• Craft data-driven, personalized experiences tailored to customers' unique needs at every stage of their lifecycle.
• Collaborate cross-functionally with Customer Experience, Product, and Marketing teams to ensure an integrated growth approach.
• Analyze customer behavior and lifecycle metrics to continuously improve program performance.
• Champion customer experience initiatives that drive both customer advocacy and business growth.

Requirements

• 3-5 years of hands-on lifecycle, retention, or email marketing experience, with at least 2 years in a B2B SaaS environment.
• Proven track record of designing and executing multi-channel lifecycle campaigns that demonstrably improved activation, retention, or revenue metrics.
• Experience managing modern marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, Pendo or similar).
• Strong analytical skills with experience in tools like Amplitude, Looker or Google Analytics; ability to define KPIs, build dashboards, and derive actionable insights.
• Basic to intermediate SQL skills for customer segmentation and campaign analysis.
• Demonstrated experience designing, executing, and analyzing experiments to optimize campaigns.

Benefits

• Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
• Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
• RRSP / 401K matching program for retirement savings.
• Sprout Family: Receive personalized support for the family-building process, accessing top-quality care.
• Inkblot: Access to one of Canada's leading digital mental health companies.
• Choose your device: You get to pick between Windows or Apple.
• Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
• Health & Wellness Allowance: $750/year to support your health & wellness-related goals and hobbies.
• Learning & Development Allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc.
• Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office.