Director of Lifecycle Marketing - Remote

Overview

At Practice Better, we believe health and wellness practitioners deserve a platform that fully supports both their clients and their business. That’s why we’re building the #1 all-in-one EHR designed specifically for holistic health practitioners, giving them the tools to seamlessly run their practice, deliver personalized care, and scale their impact.

Founded in 2016 and built by practitioners, for practitioners, we’ve grown into a global platform serving tens of thousands of health and wellness professionals in 70+ countries. In 2023, we acquired That Clean Life, the leading nutrition planning software, expanding our commitment to root-cause, holistic care.

We’re on a mission to empower health and wellness practitioners to transform lives—without having to choose between great client care and business growth. And we’re just getting started.

In Short

• Develop and lead the end-to-end customer lifecycle strategy across all key touchpoints.
• Design and execute multi-channel lifecycle campaigns focusing on relevance and automation.
• Lead initiatives to drive new customer time-to-value and improve activation.
• Deploy campaigns that increase usage, reduce churn, and uncover expansion opportunities.
• Drive awareness and usage of integration add-ons that deepen platform value.
• Run A/B and multivariate tests to improve messaging and channel effectiveness.
• Own lifecycle performance metrics and partner with Data and Marketing Ops.
• Build, manage, and mentor a high-performing team of lifecycle marketers.
• Collaborate cross-functionally with various teams to ensure alignment.

Requirements

• 8–10+ years of experience in lifecycle, CRM, or retention marketing.
• Deep expertise in building automated lifecycle programs using tools like Iterable or HubSpot.
• Proven track record in improving activation and retention through strategic segmentation.
• Experience with product-led growth strategies and in-app engagement tactics.
• Strong analytical skills with the ability to interpret data and build dashboards.
• Leadership experience building and managing lifecycle marketing teams.
• Excellent cross-functional communication and stakeholder management skills.
• Passion for delivering exceptional customer experiences.
• Hands-on mindset for executing campaigns.

Benefits

• Unlimited Vacation.
• Generous health benefits plan starting from Day 1.
• Personalized support for family-building processes.
• Access to digital mental health services.
• Choice of work device (Windows or Apple).
• Home Office Allowance of $500/year.
• Health & Wellness Allowance of $750/year.
• Learning & Development Allowance of $1000/year.
• Fully Remote work option.
• Team bonding events and monthly social activities.