Director of Lifecycle Marketing - Remote

Overview

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

In Short

• Lead and elevate global CRM and lifecycle marketing strategy.
• Drive CRM-triggered communications using data science models.
• Enhance CRM marketing technology stack for optimized execution.
• Partner with cross-functional teams to elevate messaging capabilities.
• Establish a high-velocity testing framework for performance optimization.
• Develop a data-driven customer journey strategy for engagement.
• Collaborate with Product Marketing and Design for creative strategies.
• Mentor a team of CRM and Lifecycle Marketers.

Requirements

• 12+ years in CRM and lifecycle marketing, ideally in ecommerce.
• Proven track record in building CRM strategies with measurable impact.
• Expertise in data science models for personalized marketing.
• Strong analytical skills in funnel optimization and metrics.
• Fluency in CRM technology stacks and automation platforms.
• Experience in cross-functional collaboration with technical teams.
• Leadership skills in mentoring and developing marketing talent.
• Able to navigate complex, fast-paced environments.

Benefits

• Competitive salary with equity options.
• Flexible working arrangements, including remote work opportunities.
• Supportive and entrepreneurial work culture.
• Access to innovative technology and data resources.
• Opportunities for professional growth and development.