Director of Lifecycle Marketing - Remote

Overview

As a Director of Lifecycle Marketing, you will be responsible for building out our lifecycle marketing program from scratch, developing and executing data-informed marketing strategies to guide customers through every stage of the journey.

In Short

• Design and execute end-to-end lifecycle marketing programs.
• Lead development of personalized retention strategies.
• Manage multi-channel lifecycle marketing campaigns.
• Analyze campaign performance using A/B testing and KPIs.
• Develop automated workflows to nurture leads.
• Enhance onboarding experiences and reduce friction points.
• Implement win-back strategies for churned customers.
• Leverage customer data and CRM tools for insights.
• Develop performance reports on key lifecycle metrics.
• Provide recommendations for new lifecycle initiatives.

Requirements

• 6+ years of experience in lifecycle marketing.
• Experience in a high-paced or tech-driven environment.
• Understanding of performance marketing.
• Experience with CRM tools like HubSpot or Salesforce.
• Passionate about improving the SMB restaurant experience.

Benefits

• Estimated base salary range of $180,000 - $200,000 USD.
• Generous pre-IPO equity package.
• Comprehensive health coverage.
• Unlimited PTO.
• Extra fun perks.