Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager at CloudOne Digital will drive customer growth and retention through the strategy, execution, and optimization of multi-channel campaigns. This role involves collaboration with various teams to deliver tailored messaging and automated lifecycle journeys that directly impact revenue growth.

In Short

• Own the strategy and execution of multi-channel marketing campaigns.
• Work closely with product marketing and creative teams.
• Develop ICP-specific lifecycle strategies for email, SMS, and live chat.
• Manage audience segments and ensure data hygiene.
• Build and manage automated marketing campaigns.
• Monitor and optimize lifecycle KPIs.
• Collaborate with cross-functional teams for campaign alignment.
• Conduct A/B testing for messaging and offers.
• Utilize behavior-driven triggers for customer engagement.
• Ensure brand consistency across all marketing channels.

Requirements

• 5+ years in lifecycle, CRM, or retention marketing.
• Proven track record in automated, multi-channel lifecycle programs.
• Strong understanding of customer segmentation and behavior-driven triggers.
• Hands-on experience with CRM and email/SMS automation platforms.
• HTML/CSS skills for email coding.
• Data-driven mindset with KPI interpretation skills.
• Attention to detail and ability to manage multiple campaigns.
• Strong collaboration skills across teams.

Benefits

• Excellent benefits options including medical, dental, and vision.
• 401k with company matching.
• Collaborative team culture.
• Consistent work hours.
• Challenging and non-redundant duties.
• A voice in how things get done.
• Access to ongoing training.