Lifecycle Marketing Manager - Remote

Overview

We’re looking for a results-driven, hands-on Lifecycle Marketing Manager to own and execute lifecycle marketing programs that drive demand and accelerate revenue growth. You will be responsible for managing email and SMS campaigns, implementing AI-driven personalization, coordinating enrichment provider integrations, and supporting outbound campaign initiatives. This role is critical in engaging prospects and customers throughout their entire journey, improving conversion rates, and maximizing pipeline impact.

In Short

• Plan, build, and execute multi-channel lifecycle marketing campaigns, including email and SMS.
• Manage and optimize AI-based personalization systems.
• Support outbound marketing programs with sales and demand generation teams.
• Own audience segmentation and identity resolution tools.
• Analyze and report on campaign results for insights and recommendations.
• Maintain and improve existing lifecycle marketing systems.
• Collaborate with cross-functional teams for alignment with go-to-market strategies.
• Ensure adherence to data privacy regulations in communications.

Requirements

• Proven experience in lifecycle marketing.
• Strong understanding of email and SMS marketing.
• Experience with AI-driven personalization tools.
• Ability to analyze data and report on campaign performance.
• Excellent communication and collaboration skills.
• Knowledge of data privacy regulations.

Benefits

• Competitive salary and performance bonuses.
• Flexible working hours.
• Health and wellness benefits.
• Opportunities for professional development.
• Collaborative and innovative work environment.