Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager at 1Password will develop and optimize multi-channel programs to enhance customer journeys, drive engagement, and maximize retention.

In Short

• Act as a strategic thought partner in defining lifecycle marketing strategy.
• Continuously refine segmentation strategies for personalized communications.
• Develop and execute high-impact lifecycle marketing strategies.
• Manage end-to-end lifecycle campaigns across multiple channels.
• Collaborate with cross-functional teams to define strategies and goals.
• Stay current with lifecycle marketing trends and best practices.
• Leverage marketing automation and analytics platforms for tracking.
• Deliver actionable insights to stakeholders on program performance.
• Apply data-driven experimentation to improve metrics.
• Manage and leverage chatbot for user education and conversion.

Requirements

• 4+ years of B2B lifecycle marketing experience.
• 2+ years with a conversational chatbot provider.
• Experience working with cross-functional teams.
• Strong project management and campaign planning skills.
• Self-motivated and excels in fast-paced environments.
• Quantitative mindset with data-driven decision-making.
• Proficient in G-Suite and CRM software.
• Strong conversion-oriented copywriting skills.
• BA/BS degree.

Benefits

• Generous PTO policy and wellness days.
• Company equity for all full-time employees.
• Retirement matching program.
• Paid volunteer days.
• Employee-led inclusion and belonging programs.