Lifecycle Marketing Manager - Remote

Overview

Counterpart is a management liability insurance platform for the 21st century workplace. We offer products and services to help companies align the risks and incentives of creating great organizations. Our platform is designed to measure risk more efficiently using the most advanced rating system in the industry, while also proactively mitigating the risks of our insureds. Ultimately, we provide businesses with frameworks to be the best versions of themselves. That’s where you come in.

In Short

• Set the lifecycle marketing strategy under the direction of the Marketing Lead.
• Publish and maintain the email automation roadmap.
• Design and oversee lifecycle programs that drive engagement and premium growth.
• Oversee renewal and transactional communications.
• Ensure Salesforce and HubSpot capture the lifecycle events needed for targeting.
• Measure lifecycle performance against submissions and premium growth.
• Use performance data to refine segmentation and optimize journeys.
• Own event-triggered lifecycle emails and system messages.
• Uphold brand guardrails across all lifecycle communications.

Requirements

• 5+ years in lifecycle, CRM, or email marketing.
• Hands-on experience in HubSpot and working knowledge of Salesforce.
• Proven ability to create multi-step journeys for onboarding and retention.
• Strong measurement skills and ability to set goals.
• Clear communicator who aligns content with the company's value proposition.
• Effective collaborator with system owners and data partners.
• SaaS or product-led growth industry experience is strongly desired.
• Comfortable operating in a remote environment.

Benefits

• Flexible Vacation.
• Work from Anywhere.
• Stock Options.
• Health, Dental, and Vision Coverage.
• 401(k) Retirement Plan.
• Parental Leave.
• Home Office Allowance.
• Book stipend.
• Wellness stipend.
• Professional Development Reimbursement.
• No working birthdays.
• Charitable Contribution Matching.