Director of Channel, Alliance, & ABM Marketing - Remote

Overview

PlanITROI is seeking an expert Channel, Alliance & ABM Marketing Leader to build and execute a targeted go-to-market strategy for strategic partner accounts.

In Short

• Lead the development and execution of account-based marketing strategies.
• Segment accounts and create targeted messaging for channel partners.
• Develop and implement one-to-one and one-to-many ABM campaigns.
• Coordinate with sales and leadership to identify opportunities.
• Utilize digital channels for marketing outreach.
• Build partner-facing value propositions and enablement campaigns.
• Create executive-level messaging for complex services.
• Manage digital demand generation across various platforms.
• Support relationship development with key enterprise partners.
• Develop sales enablement materials to aid strategic conversations.

Requirements

• 10+ years of B2B technology marketing experience.
• Experience in marketing computing hardware and services.
• Proven experience in building and executing ABM campaigns.
• Expertise in channel, partner, alliance, and reseller marketing.
• Strong understanding of digital demand generation and CRM.
• Experience creating executive-level messaging for technology services.
• Strong writing, positioning, and storytelling skills.
• Experience with ABM platforms like HubSpot and Salesforce.
• An existing network across major channel organizations is desired.
• Experience working closely with sales and executive leadership.

Benefits

• Opportunity to work with a leading IT asset disposition company.
• Flexible working arrangements in a remote setting.
• Engagement with major technology partners and ecosystems.
• Contribute to impactful marketing strategies in a growing field.
• Be part of a team that values personal and professional growth.