Director of Demand Generation Marketing - Remote

Overview

Paytronix is a cloud-based digital guest engagement platform for the hospitality industry, providing loyalty programs, online ordering, gift cards, and strategic insights to over 1,800 brands globally.

In Short

• Lead a demand generation team responsible for global marketing campaigns.
• Develop strategies across various channels including email, web, and paid media.
• Collaborate with sales teams to convert marketing qualified leads.
• Measure and report on campaign impacts and optimize ROI.
• Manage marketing technologies and analytics.
• Work with agencies to enhance search and social media campaigns.
• Oversee website content, chat, UX, and SEO strategies.
• Ensure consistent brand messaging across campaigns.
• Create campaign calendars and metrics dashboards.
• Thrive on achieving ambitious goals and driving results.

Requirements

• 10+ years of B2B demand generation experience.
• Bachelor's degree in marketing or business.
• Experience managing a demand generation team.
• Strong understanding of digital analytics.
• Knowledge of marketing funnel stages.
• Proficient in marketing technologies like HubSpot and Google Analytics.
• Ability to adapt in a fast-paced environment.
• Excellent communication and organizational skills.

Benefits

• 401k with company contribution.
• Medical and dental benefits.
• Generous parental leave.
• Short-term and long-term disability insurance.
• Flexible Time Off (FTO).
• Employee Assistance Program and Tuition Reimbursement.
• Discounted pet insurance.
• Identity theft protection and legal coverage.