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Customer Marketing Manager, General Market - Remote

Posted 3 weeks ago
Sales / Business
Full Time
Worldwide

Overview

The Customer Marketing Manager for the General Market will partner with sales leadership to develop and execute trade marketing solutions, focusing on alignment with brand strategies and commercial goals.

In Short

  • Partner with sales leadership to develop trade marketing solutions.
  • Collaborate across various teams including Sales, Brand Marketing, and Finance.
  • Ensure sales materials are aligned with national marketing strategies.
  • Develop insight-driven trade marketing programs.
  • Activate promotional materials and measure effectiveness.
  • Serve as a subject matter expert for state/regional chains.
  • Provide tools and resources to drive business with distributors.
  • Conduct category and channel analysis for market share opportunities.
  • Evaluate trade programming initiatives for optimization.

Requirements

  • Bachelor’s Degree required.
  • 5+ years of experience in sales or commercial marketing.
  • Experience in Beverage Alcohol industry.
  • Strong cross-functional relationship skills.
  • Experience with data analysis and budget management.
  • Adept at managing multiple priorities.
  • Collaborative and comfortable in ambiguity.
  • Creative thinker with data translation skills.
  • Skilled presenter.
  • Self-motivated with a sense of urgency.
  • Anticipated travel up to 25%.
  • Fully remote position.

Benefits

  • Equal Opportunity Employer.
Palm Bay International logo

Palm Bay International

Palm Bay International is a dynamic family-owned company that boasts one of the most comprehensive portfolios of imported wines and spirits in the United States, featuring over 50 suppliers from around the world. The company has established long-term partnerships with leading wholesale companies across all 50 states, as well as in the Caribbean, Mexico, and Central America. This extensive network allows Palm Bay to cater to a diverse range of clients, including independent restaurants, retail stores, chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts, and U.S. military bases. With a strong emphasis on collaboration and relationship building, Palm Bay International is recognized as a major source of fine wines and spirits and a leader in the industry. For more information, visit www.palmbay.com.

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