Customer Marketing Manager - Remote

Overview

The Customer Marketing Manager at Veriforce is responsible for increasing customer value and engagement with the company's products and services, while collaborating with various teams to drive customer satisfaction and loyalty.

In Short

• Fuse business strategy with data analytics to understand customers.
• Drive customer lifetime value and reduce churn.
• Develop and execute cross-sell and upsell campaigns.
• Lead customer enablement initiatives for better adoption.
• Work with Customer Success to enhance the customer journey.
• Monitor market trends and competitor strategies.
• Manage engagement and advocacy programs.
• Activate customers as brand ambassadors.
• Collaborate with Product Marketing on new launches.
• Perform customer segmentation analytics.

Requirements

• 8+ years of B2B Marketing experience, preferably in SaaS.
• Bachelor’s degree in Marketing, Business, or similar field.
• Experience in B2B SaaS sales-assisted and self-service motions.
• Proven success in multi-channel campaign planning.
• Deep understanding of digital and traditional marketing.
• Strong analytical skills for data-driven decisions.
• Excellent communication skills for strategy presentations.
• Familiarity with martech stacks and A/B testing.

Benefits

• Mission-focused work environment.
• Global team collaboration.
• Great workplace culture.
• 100% paid employee medical and dental insurance.
• Monthly contributions to Health Savings Accounts.
• 401(k) match that is fully vested immediately.
• Outstanding time off benefits.
• Paid time off for volunteer activities.
• Remote work flexibility.