Customer Marketing Manager - Remote

Overview

LastPass is looking for a Customer Marketing Manager to drive growth and enhance engagement within our existing customer base of global accounts.

In Short

• Execute strategic programs to engage key customer stakeholders.
• Utilize a multi-channel approach to move customers down the funnel.
• Assess campaigns on a rolling basis to optimize tactics.
• Deliver impactful global marketing campaigns targeting the B2B customer base.
• Monitor campaign performance metrics and identify opportunities for improvement.
• Collaborate with various departments to drive customer marketing campaigns.
• Develop and deliver global campaign trainings and messaging.
• Assist with ad-hoc marketing projects and tasks.
• Work autonomously and manage multiple projects.
• Foster a deep understanding of customer needs and apply this knowledge to marketing strategies.

Requirements

• Experience in a similar role in demand generation or customer marketing.
• Strong written and verbal communication skills.
• Experience managing email campaigns throughout the customer lifecycle.
• Strong analytical skills to identify trends and insights.
• Exceptional communication skills for cross-department collaboration.
• Willingness to work independently and manage multiple projects.
• An understanding of how business goals translate into effective marketing.
• Strong writing and content creation skills.
• Experience with marketing tools like Marketo and Salesforce is a plus.

Benefits

• Competitive compensation.
• Flexible Paid Time Off policies.
• Generous parental leave.
• Comprehensive health coverage.
• Home office setup support.
• Continuous learning and development opportunities.
• Employee Assistance Program for well-being support.
• Remote work stipend.
• Short-Term or Remote-Centric Work Arrangements.
• Peer-to-peer recognition through Motivosity.