Director of Performance Marketing - Remote

Overview

LastPass is seeking a dynamic and experienced Director of Performance Marketing to join our team. The ideal candidate will have a strong background in managing paid media campaigns, with expertise in SaaS, PLG, and e-commerce, along with a proven track record of growing a B2B trial motion through paid media channels with positive ROI.

In Short

• Lead and mentor a team of digital marketing professionals.
• Develop and execute comprehensive paid media strategies.
• Manage and optimize six-figure cross-channel budgets.
• Forecast performance and identify scaling opportunities.
• Stay updated on industry trends to improve campaign performance.
• Provide regular reporting and analysis of campaign performance.
• Implement machine learning for automated bidding.

Requirements

• Proven expertise in managing paid media for B2B trial motion.
• Experience in B2C e-commerce and B2B SaaS.
• Advanced knowledge of bidding tools and algorithms.
• Strong understanding of digital advertising platforms.
• Excellent analytical skills for data interpretation.
• Exceptional communication and leadership skills.
• Detail-oriented with a passion for continuous learning.

Benefits

• Remote-first culture.
• Competitive compensation.
• Flexible Paid Time Off policies.
• Parental leave and comprehensive health coverage.
• Home office setup support.
• Continuous learning and development opportunities.
• Employee Assistance Program for well-being support.