Director of Performance Marketing - Remote

Overview

The Director of Performance Marketing will architect and lead performance marketing strategies, driving client acquisition and revenue goals for an edtech startup.

In Short

• Lead performance marketing strategies to drive client acquisition.
• Manage high-performance paid media campaigns across various platforms.
• Utilize A/B testing and cohort analysis to optimize campaigns.
• Leverage SQL and Python for analytics and predictive modeling.
• Develop forecasting models and performance reporting.
• Collaborate with cross-functional teams to enhance marketing efforts.
• Establish KPIs to support business goals.
• Manage junior team members and ensure campaign execution.
• Benchmark against competitors to maintain leadership in marketing.
• Foster a creative and risk-taking team environment.

Requirements

• 6+ years of experience in performance marketing.
• Mastery of paid search and social advertising.
• Hands-on experience with key advertising platforms.
• Strong analytical and problem-solving skills.
• Familiarity with marketing automation and attribution tools.
• Knowledge of SQL and Python for data analysis.
• Proficiency in web analytics tools.
• Excellent project management skills.
• Strong communication and presentation skills.
• Experience with CRM systems.

Benefits

• 100% coverage of health, vision, and dental benefits.
• Flexible Paid-time Off.
• Significant Company Equity as part of compensation.
• Learning and Development Budget.
• 401k with matching retirement savings plans.
• Diversity and inclusion programs.
• Relocation assistance available.
• Opportunity to work directly with co-founders.
• Impactful work that improves education accessibility.
• Remote-first team environment.