Remote Otter LogoRemoteOtter

Director of Performance Marketing - Remote

Posted 3 days ago
Marketing
Full Time
Worldwide
$150,000 - $190,000/year

Overview

The Director of Performance Marketing will architect and lead performance marketing strategies, driving client acquisition and revenue goals for an edtech startup.

In Short

  • Lead performance marketing strategies to drive client acquisition.
  • Manage high-performance paid media campaigns across various platforms.
  • Utilize A/B testing and cohort analysis to optimize campaigns.
  • Leverage SQL and Python for analytics and predictive modeling.
  • Develop forecasting models and performance reporting.
  • Collaborate with cross-functional teams to enhance marketing efforts.
  • Establish KPIs to support business goals.
  • Manage junior team members and ensure campaign execution.
  • Benchmark against competitors to maintain leadership in marketing.
  • Foster a creative and risk-taking team environment.

Requirements

  • 6+ years of experience in performance marketing.
  • Mastery of paid search and social advertising.
  • Hands-on experience with key advertising platforms.
  • Strong analytical and problem-solving skills.
  • Familiarity with marketing automation and attribution tools.
  • Knowledge of SQL and Python for data analysis.
  • Proficiency in web analytics tools.
  • Excellent project management skills.
  • Strong communication and presentation skills.
  • Experience with CRM systems.

Benefits

  • 100% coverage of health, vision, and dental benefits.
  • Flexible Paid-time Off.
  • Significant Company Equity as part of compensation.
  • Learning and Development Budget.
  • 401k with matching retirement savings plans.
  • Diversity and inclusion programs.
  • Relocation assistance available.
  • Opportunity to work directly with co-founders.
  • Impactful work that improves education accessibility.
  • Remote-first team environment.
Inspira Education logo

Inspira Education

Inspira Education is dedicated to providing high-quality academic support to students preparing for the Medical College Admission Test (MCAT). The organization focuses on personalized tutoring, helping students identify their weaknesses and build confidence through tailored study plans and one-on-one instruction. With a commitment to educational excellence, Inspira Education enables students to achieve their academic goals in a fully remote environment, making it accessible to learners across the United States and Canada.

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