Director of Performance Marketing - Remote

Overview

Ophelia is a healthcare startup focused on providing evidence-based treatments for opioid use disorder (OUD) through a telehealth platform, seeking a Director of Performance Marketing to lead and scale marketing efforts.

In Short

• Lead and scale performance marketing strategies.
• Drive client acquisition and retention through data-driven approaches.
• Optimize SEM and Meta advertising efforts.
• Enhance data and tech capabilities for better tracking.
• Align marketing strategies with financial performance.
• Oversee website growth and optimization for lead generation.
• Mentor and develop a high-performing marketing team.
• Innovate and test new marketing strategies.
• Work cross-functionally with various teams.
• Ensure compliance with healthcare marketing regulations.

Requirements

• 10+ years in D2C healthcare marketing.
• 5+ years of team leadership experience.
• Expertise in SEM and Meta advertising.
• Strong analytical skills and data-driven decision making.
• Experience in navigating healthcare marketing policies.
• Exceptional communication skills.
• Strategic thinking with a focus on innovation.

Benefits

• Remote work anywhere in the United States.
• Comprehensive medical, vision, and health insurance.
• 20 days of PTO per year.
• 10 company holidays.
• $950 Work From Home Stipend.
• 401k Contribution Platform.
• Additional employee benefits through our provider.