Director of Performance Marketing - Remote

Overview

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

In Short

• Lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing.
• Drive scalable growth with strong ROI discipline across a nine-figure budget.
• Build and lead a high-performing team and manage agency partners.
• Implement modern measurement and experimentation frameworks.
• Plan, forecast, and report on channel performance.
• Collaborate closely with brand, product, engineering, and finance teams.
• 10+ years of paid media and growth marketing experience required.
• Experience scaling DTC programs with $50M+ budgets.
• Strong analytical and communication skills needed.
• Must thrive in complex, high-growth environments.

Requirements

• 10+ years of related professional experience.
• 8+ years owning in-house DTC performance marketing programs.
• 5+ years managing people, with at least 2+ years managing a team of 3+.
• Track record of driving growth in user acquisition from paid media DTC channels.
• Expertise in marketing measurement approaches.

Benefits

• 100% remote work environment.
• Attractive pay and benefits with full transparency.
• Comprehensive health benefits including medical, dental, and vision.
• 401(k) plan access.
• Generous time-off policies including company-wide shutdown weeks.
• Paid parental leave for all parents.
• Employee Assistance Program (EAP) for mental and physical health support.
• New hire home office stipend.
• Quarterly department stipend for team-building activities.
• Wellness events and lunch & learns available.