Director of Performance Marketing - Remote

Overview

Boulevard is seeking a Director of Performance Marketing to lead the design, execution, and scaling of full-funnel demand programs to drive growth for appointment-based self-care businesses.

In Short

• Design and execute performance marketing strategies targeting SMBs.
• Own the performance engine with a focus on digital demand capture.
• Collaborate with various teams to turn narratives into measurable demand.
• Manage digital channels including SEM, SEO, and social media.
• Refine creative strategies through testing and optimization.
• Oversee budget aligned to revenue goals and optimize channel allocation.
• Define KPIs and run tests to measure campaign effectiveness.
• Shape a martech stack for better data-driven insights.
• Build and manage a high-performing team.
• Foster collaboration with sales and marketing teams.

Requirements

• 8-10+ years in B2B demand generation or performance marketing.
• Hands-on experience across various digital acquisition channels.
• Ability to build and scale creative testing systems.
• Fluency in funnel KPIs and marketing analytics.
• Proven budget management experience.
• Strong sales partnership skills.
• Familiarity with product-led growth strategies.
• Excellent communication skills for executive reporting.

Benefits

• 401(k) match and health insurance coverage.
• Flexible vacation policy.
• Remote work with a monthly stipend.
• Family planning resources.
• Equity options in the company.
• Learning and development programs.