Director of Brand Strategy - Remote

Overview

As Director of Brand Strategy, you’ll shape and maintain NETGEAR’s brand identity and develop strategic plans to drive brand awareness, engagement, and consistency across all channels. You’ll embed a customer-first mindset in every aspect of the role and create experiences that exceed expectations and build lasting loyalty. You will lead and inspire the creative services team and work closely with senior leadership and cross-functional teams to align brand initiatives with NETGEAR’s purpose, mission, and business transformation goals. This is a hybrid role, expected to be onsite three days a week in our San Jose HQ.

In Short

• Define and strengthen NETGEAR’s brand identity.
• Position the brand distinctively across business and consumer audiences.
• Develop and execute differentiation strategies for brand appeal.
• Create executive-level storytelling and thought leadership initiatives.
• Enhance brand awareness and reputation among stakeholders.
• Execute strategic brand-building initiatives aligned with business transformation.
• Analyze consumer behavior and industry trends for brand opportunities.
• Lead and inspire the creative services team.
• Manage relationships with external marketing agencies.
• Collaborate with cross-functional teams for unified brand experiences.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
• 10+ years of experience in brand strategy or marketing in technology.
• Proven success in leading brand strategy implementation.
• Expertise in technology sector branding.
• Strong storytelling and communication skills.
• Experience in brand reputation and crisis management.
• Proficiency in analytics and martech tools.
• Strong collaboration and project management skills.
• Ability to thrive in a fast-paced environment.
• Familiarity with global data protection regulations.

Benefits

• Opportunity to shape the future of connectivity.
• Work with a talented and diverse team.
• Engaging and inspiring workplace culture.
• Commitment to employee development and success.
• Participation in innovative projects.