VP, Demand Generation - Remote

Overview

LaunchDarkly is looking for an experienced VP, Demand Generation to create and execute a scalable marketing strategy across the customer lifecycle to achieve aggressive product-led growth and sales pipeline targets. The successful candidate is an experienced marketing leader with a proven track record of building high performance teams to deliver sustainable results. He or she thrives in a fast-paced environment and has a reputation for creating alignment with sales; delivering value for internal and external partners; and inspiring a culture of transparency, collaboration and shared success.

In Short

• Lead the Demand Generation team at LaunchDarkly, while collaborating closely with website, field and event marketing, and content teams
• Develop and execute a comprehensive Product Led Growth strategy to drive improved experience for developers and leading to increased pipeline for Sales
• Forecast and manage marketing budget, selecting and managing vendors, prioritizing and running multiple initiatives simultaneously
• Define and execute an omni-channel marketing plan, marketing technology stack, segmentation, modeling, managing marketing budget, goals and KPIs
• Partner with sales, product and FP&A executives to define, evolve and communicate marketing plans
• Drive teams to innovate, pilot, challenge, measure and track performance of marketing activities
• Regularly monitor, analyze, report and present on campaign and KPI performance

Requirements

• Multi-year Demand Generation leadership experience (10+ years)
• Experience with marketing automation (Marketo) and sales automation/CRM (Salesforce)
• Experience in SaaS and/or developer tooling
• Prior success leading teams through global market expansion
• Experience in a successful startup or emerging growth technology company
• Organized with strong time management, and project management skills
• Results focused with strong prioritization skills
• Customer focused, collaborative, self-aware leader

Benefits

• Salary range: $223,000 - $361,000 (inclusive of 20% Bonus Target)
• Restricted Stock Units (RSUs)
• Health, vision, and dental insurance
• Mental health benefits