AVP, Demand Generation - Remote

Overview

The AVP, Demand Generation will lead and oversee Inovalon’s demand generation strategy to drive new business pipeline and ultimately meet company’s sales goals. This role will be responsible for the execution of high-impact integrated marketing campaigns and will report directly to the CMO.

In Short

• Lead and oversee demand generation strategy.
• Create integrated multi-channel marketing campaigns.
• Manage a team of demand generation professionals.
• Collaborate with cross-functional teams to meet business goals.
• Track and report on campaign efficacy using various tools.
• Develop project plans and tracking tools.
• Recruit and mentor a high-performing marketing team.
• Partner with vendors and agencies for performance improvement.
• Ensure compliance with company policies and HIPAA requirements.
• Contribute to operational and financial success of the company.

Requirements

• 12 years of marketing experience, preferably in B2B SaaS and healthcare.
• 5 years of experience managing a demand generation team.
• Hands-on experience with demand generation techstack.
• Proven track record of meeting growth revenue targets.
• Strong understanding of sales and marketing analytics.
• Collaborative and influential leadership skills.
• Strong execution skills with strategic thinking.
• Self-motivated with strong prioritization skills.

Benefits

• Competitive salary and benefits package.
• Performance-based incentives.
• Health insurance options.
• Life insurance and company-paid disability.
• 401k plan.
• 18+ days of paid time off.