Demand Generation Lead - Remote

Overview

We’re looking for a Demand Generation Lead to own strategy, execution, and reporting for Bankjoy’s demand generation programs. This is a high-impact, leadership role ideal for someone who’s both a builder and a strategist — someone who can drive pipeline growth while scaling systems, teams, and campaigns.

In Short

• Lead campaign reporting and attribution; ensure consistent reporting standards across all initiatives
• Own marketing’s contribution to pipeline — build and deliver reporting for leadership and cross-functional teams
• Mentor and guide direct reports and/or external contributors
• Own the implementation and optimization of HubSpot as our core marketing automation platform
• Develop lead scoring, nurture workflows, and attribution models to accelerate pipeline
• Design and execute integrated, multi-channel campaigns across digital platforms
• Manage relationships with external agencies, freelancers, and content creators
• Own campaign analytics, including ROI and conversion rates
• Conduct A/B testing and iterative optimization
• Deliver executive-level reporting on marketing performance

Requirements

• 7+ years of B2B marketing experience with a focus on demand generation
• Experience providing exec-level reporting in demand gen outcomes
• Experience managing people or external teams (contractors, agencies, or direct reports)
• Strong track record of designing and executing high-performing campaigns
• Proficiency with HubSpot
• Deep understanding of marketing attribution and funnel metrics
• Excellent project management, communication, and leadership skills
• Data-driven mindset with a strong focus on performance and reporting
• Nice to have: Bachelor’s degree in Marketing, Business, or related field

Benefits

• A fast-paced and collaborative environment
• Competitive compensation
• Stock options at a well-funded startup
• 100% medical, dental and vision coverage for you on our base plans
• 50% coverage for families in the US & 100% coverage for families in Canada
• 401(k) plan with 4% company matching (US Employees)
• 3-5 weeks PTO depending on tenure
• 5 health days
• 15 holidays
• End of year shutdown
• Performance-based bonuses (US & Canadian Employees)
• Remote first culture