Demand Generation Lead - Remote

Overview

As Rogo's Demand Generation Lead, you’ll focus on driving top-of-funnel growth through innovative and rapid experimentation. You’ll be responsible for increasing demo requests, MQLs (marketing qualified leads), and SQLs (sales qualified leads) by optimizing campaigns and conversion funnels.

In Short

• Run rapid experiments to drive demo requests and increase lead quality.
• Optimize conversion funnels to maximize conversions from top-of-funnel to SQLs.
• Drive paid and organic campaigns on platforms like Google Ads and LinkedIn.
• Analyze and report results using tools like Google Analytics and SQL.
• Collaborate with cross-functional teams to align experiments with business goals.
• Innovate and scale successful experiments to unlock larger opportunities.
• Own key metrics including demo requests, MQLs, and SQLs.

Requirements

• 5+ years of experience in growth marketing or digital marketing.
• Proven track record of running successful experiments.
• Exceptional analytical skills with experience using marketing analytics platforms.
• Strong hands-on experience with paid acquisition channels.
• Excellent communication skills.
• Creative problem-solver with a bias for action.
• Experience with A/B testing tools.

Benefits

• Exceptional traction with major financial institutions.
• Work with a world-class team.
• Fast-paced learning environment.
• Opportunity to work with cutting-edge AI technology.
• Potential for transition to a full-time role.