Business Development Manager - Marketing Services - Remote

Overview

As a Business Development Manager - Marketing, your main mission is to drive strategic revenue growth in the North American video game market. You will leverage your deep industry expertise to secure high-value partnerships with global game publishers, utilizing Keywords Studios' unique ability to find, attract, and retain players through data analytics and creative marketing excellence.

In Short

• Primary revenue driver: Identify, prospect, and close high-value deals targeting key global game publishers and developers.
• Expertly sell the full range of Engagement marketing services designed for the game lifecycle.
• Utilize Keywords insights to define player profiles and analyze the market.
• Develop community-centered social strategies and execute global influencer campaigns for AAA and indie titles.
• Obtain high-impact media coverage and manage reputation within the gaming community.
• Collaborate with publishers to deliver impactful trailers, key visuals, and digital content.
• Develop and execute a sales roadmap prioritizing high-growth accounts in the gaming sector.
• Establish and maintain high-level relationships with marketing and publishing departments of major global video game companies.
• Work closely with our global creative and production studios to provide integrated, world-class marketing solutions.
• Represent the brand as an ambassador at major video game events such as GDC, Summer Game Fest, PAX, and Gamescom.

Requirements

• Deep industry expertise with direct experience working for or with global video game publishers.
• Proven sales record with over 5 years of experience in a business development role, specifically in the video game or adjacent marketing space.
• In-depth understanding of the global gaming ecosystem, including platform trends, player behavior, and the influencer and social media landscape.
• Strong and active network of contacts within the North American gaming industry (publishers, developers, and agencies).
• Exceptional storytelling and presentation skills; able to translate marketing services into a compelling ROI-focused narrative for game executives.
• Self-starter with the discipline to manage sales cycles independently while reporting to a global leadership structure.

Benefits

• Opportunity to work in a dynamic and creative environment.
• Engagement with leading companies in the video game industry.
• Professional development opportunities.
• Access to industry events and networking opportunities.
• Competitive compensation package.