Director of ABM & Global Campaigns - Remote

Overview

The Director of ABM & Global Campaigns will lead the design and execution of integrated demand generation and ABM strategies for Copperleaf’s enterprise accounts, focusing on growth in priority markets.

In Short

• Own the end-to-end strategy for ABM programs targeting key enterprise accounts.
• Build multi-channel demand generation campaigns for qualified pipeline.
• Collaborate with regional Sales teams on target accounts and campaign execution.
• Leverage MarTech stack to track and optimize campaign performance.
• Partner with Product Marketing for tailored messaging and content.
• Lead a high-performing team focused on acquisition and campaign execution.
• Define success metrics and report on marketing’s contribution to revenue.

Requirements

• 10+ years of B2B marketing experience, with 5 years in ABM or demand generation.
• Leadership experience in demand generation and content marketing.
• Experience in B2B software or SaaS, preferably in critical infrastructure.
• Knowledge of complex sales cycles and enterprise buying committees.
• Hands-on experience with ABM platforms and marketing automation tools.
• Analytical mindset for data-driven decision-making.
• Proven ability to influence across all organizational levels.

Benefits

• Opportunity to work in a global, diverse environment.
• Flexible and hybrid work opportunities.
• Commitment to sustainability and positive impact.
• Support for diverse needs and lifestyles.