Marketing Operations Lead - Remote

Overview

As Headway’s Marketing Operations Lead (Campaign Operations), you will be responsible for owning and optimizing high-quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.

In Short

• Lead the end-to-end execution of marketing programs.
• Ensure proper UTM tracking and enforce Salesforce campaign governance.
• Develop and enforce robust quality assurance standards.
• Design complex, automated email nurture flows.
• Own the technical setup of marketing events.
• Create and manage compliant list import processes.
• Develop training materials for marketers.
• Manage and improve the Marketing Ops ticketing system.
• Monitor and report on campaign performance.

Requirements

• 3-5+ years of Marketing Operations experience.
• Expertise in Marketo and Salesforce.
• Experience with event tooling and landing page systems.
• Detail-oriented with a focus on operational efficiency.
• Ability to thrive in uncertain environments.
• Motivated to impact accessible mental healthcare.
• Strong data analysis skills for storytelling.
• Bonus: Experience in high growth technology environments.
• Bonus: Marketo Certification.

Benefits

• Equity Compensation.
• Medical, Dental, and Vision coverage.
• HSA / FSA.
• 401K.
• Work-from-Home Stipend.
• Therapy Reimbursement.
• 16-week parental leave.
• Carrot Fertility annual reimbursement.
• 13 paid holidays and a Holiday Break.
• Flexible PTO.
• Employee Assistance Program (EAP).
• Training and professional development.