Marketing Automation Manager Hubspot - Remote

Overview

The Haufe Group is seeking a Marketing Automation Manager specializing in HubSpot to join their marketing team, focusing on digital transformation services.

In Short

• Develop a scalable marketing automation strategy to convert leads into paying customers.
• Optimize a digital marketing engine supporting marketing goals.
• Plan and execute automated multichannel campaigns.
• Collaborate on cross-selling and upselling campaigns.
• Create campaign analyses and KPI reports for management.
• Manage the technical development of HubSpot CRM with a focus on data quality and compliance.
• Automate data maintenance processes in the CRM system.
• Work proactively with the cross-functional marketing team.
• Act as a liaison between Inside Sales and Marketing to support lead qualification.

Requirements

• Degree in Marketing, Business Administration, or a related field.
• At least 3 years of practical experience with HubSpot.
• Strong knowledge of B2B digital marketing techniques and CRM tools.
• Deep understanding of automation concepts and implementation.
• Data-driven and metrics-oriented work style.
• Experience in designing and implementing automated multichannel campaigns.
• Process-oriented with analytical thinking and creativity.
• Fluent in German (C2) and English (C1).

Benefits

• Flexible working conditions with a hybrid model.
• Flexible working hours.
• Opportunities for professional development and training.
• Great workplace culture recognized as a Great Place to Work®.