Director of Demand Generation & Customer Marketing - Remote

Overview

Great Minds is a high-growth, mission-driven organization focused on providing quality educational content and tools for teachers and students. We are seeking a Director of Demand Generation & Customer Marketing to lead our marketing efforts and support our mission to enhance educational outcomes.

In Short

• Lead a team of campaign managers in demand generation and customer marketing.
• Grow market presence and drive brand engagement.
• Develop and manage marketing budgets.
• Define lead scoring and develop demand generation strategies.
• Collaborate with cross-functional teams to enhance marketing effectiveness.
• Utilize data to optimize marketing campaigns and measure performance.
• Stay updated on B2B marketing trends and technologies.
• Mentor and develop marketing managers.
• Analyze market trends and customer data.
• Support a culture of continuous improvement through data-driven insights.

Requirements

• 10+ years of marketing experience.
• 5+ years in demand generation roles.
• Experience leading a team and developing marketing strategies.
• Strong analytical and data-driven mindset.
• Familiarity with Hubspot is preferred.
• Excellent communication skills across all organizational levels.
• Ability to manage multiple priorities effectively.
• Bachelor's degree in Marketing or related field.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a mission-driven organization.
• Supportive and collaborative work environment.
• Professional development opportunities.
• Flexible work arrangements.