Remote Otter LogoRemoteOtter

Demand Generation Associate, Lifecycle Marketing - Remote

Posted 1 week ago
Marketing
Full Time
USA
$74,000 - $89,000/year

Overview

We are looking for an experienced and data-driven Demand Generation team member to lead our campaigns that drive users from awareness to adoption and support our land and expand motion. This role will require a strong focus on multi-channel campaign management, with expertise in email nurture, website optimization, and paid channels.

In Short

  • Develop and execute integrated demand generation campaigns.
  • Lead strategy and management of multi-channel campaigns.
  • Optimize user experiences using web optimization tools.
  • Manage and scale AI-driven nurture flows.
  • Define KPIs and optimize campaigns based on data.
  • Collaborate with cross-functional teams for messaging.
  • Align with Sales and SDRs for campaign effectiveness.

Requirements

  • 2+ years of experience in B2B SaaS demand generation.
  • Expertise in email nurture and website optimization.
  • Foundational understanding of AI prompt writing.
  • Proficiency in analytics tools like Google Analytics.
  • Strong collaboration skills with cross-functional teams.
  • Proven project management skills.
  • Experience in high-growth environments.

Benefits

  • Equity and bonus opportunities.
  • Comprehensive benefits package.
  • Opportunities for professional growth.
Grafana Labs logo

Grafana Labs

Grafana Labs is a company deeply rooted in the open-source community, dedicated to advocating for developers and nurturing innovation through collaboration. With a focus on observability and telemetry, Grafana Labs empowers users to build and understand complex systems using their technology. The company values a vibrant, participatory community and encourages diverse participation, aiming to improve their open-source software (OSS) through education and engagement. Grafana Labs operates with a fully remote team, fostering a culture of learning and sharing, and is committed to enhancing user success through effective communication and technical support.

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