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Lifecycle Marketing Associate, Education - Remote

Posted 6 days ago
Marketing
Full Time
USA

Overview

Brightwheel is seeking a creative and customer-centric Lifecycle marketer to join the Marketing team, focusing on engaging existing customers and reinforcing value to increase retention in the early education sector.

In Short

  • Drive end-to-end strategies for customer engagement and retention.
  • Build and publish email campaigns using HubSpot.
  • Collaborate with Content Marketing on social engagement strategies.
  • Win back churned customers by reinforcing product value.
  • Optimize website and Help Center for user-friendliness.
  • Support various marketing initiatives as part of the Lifecycle & Customer Marketing team.

Requirements

  • 2+ years of marketing experience with successful campaign launches.
  • 1+ years of experience in Early Education as an administrator, educator, or partner.
  • Excellent writing skills and attention to detail.
  • Proactive team player with a collaborative approach.
  • Track record of delivering results in a fast-paced environment.
  • Growth mindset with a results-driven approach.
  • Mastery of marketing communication tools like HubSpot, ActiveCampaign, or Mailchimp.

Benefits

  • Work in a fully remote team across the US.
  • Opportunity to impact early education positively.
  • Collaborative and passionate team culture.
  • Engaging work environment with a focus on customer value.
Brightwheel logo

Brightwheel

Brightwheel is a leading technology brand in the early education sector, dedicated to enhancing the quality of early education for every child. With a mission to provide teachers with more time for their students, engage parents in their children's development, and support small businesses in the $175 billion early education market, Brightwheel is trusted by thousands of educators and millions of families worldwide. The company operates as a fully remote team across the United States, fostering a passionate and customer-focused culture. Brightwheel values diversity and inclusion, ensuring that everyone has the opportunity to learn and thrive, regardless of their background. The company is backed by a prestigious group of investors, including Addition, Bessemer Venture Partners, and the Chan Zuckerberg Initiative.

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