Sr. Lifecycle Marketing Associate - Remote

Overview

The Sr. Lifecycle Marketing Associate will play a crucial role in improving activation, onboarding, and retention of loan officers and real estate agents through various engagement channels.

In Short

• Manage and improve marketing campaigns across email, push, and in-app messaging.
• Draft copy and build campaigns for various marketing initiatives.
• Oversee the seasonal calendar of engagement marketing campaigns.
• Analyze campaign performance and provide optimization insights.
• 2-3+ years of experience in engagement and lifecycle marketing.
• Experience with engagement marketing platforms like Iterable and SendGrid.
• Strong copywriting and analytical skills.
• Organized with strong project management abilities.
• Proven success in optimizing lifecycle marketing campaigns.
• Work in a hybrid-remote schedule based in Scottsdale, AZ.

Requirements

• 2-3+ years experience in engagement, lifecycle, and/or CRM marketing.
• Experience using engagement marketing platforms to improve activation, onboarding, and retention of customers.
• Strong copywriting skills and excellent creativity.
• Experience with A/B and multivariate testing.
• Strong analytical skills and a data-focused mentality.
• An understanding of customer segmentation techniques and best practices.
• Extremely organized with strong project management skills.
• Proven success with optimizing lifecycle marketing campaigns.

Benefits

• Medical, Dental & Vision insurance.
• Long-Term and Short-Term Disability insurance.
• 401k and Life Insurance benefits.
• PTO including Volunteer Days.
• Annual Anniversary Perks including professional development.
• HomeLight Services for buying and selling homes.