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Director, Web Strategy - Remote

Posted 2 weeks ago
Marketing
Full Time
Worldwide
$170,000 - $200,000 USD

Overview

The Director, Web Strategy, Platform & Content Lead at GeneDx will take ownership of the company's web presence, establishing and executing web channel strategy and objectives to enhance user experience and support business goals.

In Short

  • Own the company website and ensure it aligns with business goals.
  • Collaborate with Design, Product, and Marketing to enhance user experience.
  • Define and maintain the content strategy for the website.
  • Manage web platform and optimize for performance.
  • Lead SEO initiatives to drive organic traffic growth.
  • Develop robust analytics processes for performance measurement.
  • Manage relationships with external agencies and contractors.
  • Ensure compliance with privacy and accessibility standards.
  • Lead web projects from concept through execution.
  • Provide regular reporting on web performance.

Requirements

  • 8+ years of experience in web content strategy or digital marketing.
  • Expertise in content management systems like WordPress.
  • Strong understanding of SEO principles and analytics.
  • Familiarity with compliance standards (GDPR, WCAG).
  • Excellent organizational and communication skills.
  • Proven ability to lead web projects effectively.

Benefits

  • Paid Time Off (PTO)
  • Health, Dental, Vision and Life insurance
  • 401k Retirement Savings Plan
  • Employee Discounts
  • Voluntary benefits

GeneDx

GeneDx

GeneDx is a leading company in the field of genomic testing and precision medicine, dedicated to delivering personalized and actionable health insights that enhance diagnosis, treatment, and drug discovery. With a strong focus on transforming healthcare, GeneDx utilizes the world's largest rare disease data sets to provide industry-leading exome and genome testing and interpretation services. The company prides itself on its commitment to genetic disease detection and diagnosis, backed by over 20 years of expertise and a team of skilled professionals, including genetic counselors and MD/PhD scientists. GeneDx fosters a culture of innovation and collaboration, aiming to improve patient care through cutting-edge science and a deep understanding of the genetics landscape.

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