Director, Web Strategy - Remote

Overview

The Director of Web Strategy will define and execute a forward-thinking, AI-driven vision for Abnormal’s web presence, creating a website that enhances the customer journey and drives engagement. This role demands strategic expertise, hands-on ability with AI tools, and a deep understanding of web technologies. Collaborating with Product Marketing, Brand, and Content teams, the Director will establish a web framework that facilitates iterative, data-driven improvements and ensures security and compliance with industry standards. Additionally, this role will focus on ensuring the website supports global audiences, leveraging market-specific insights to drive user engagement and conversion.

In Short

• Develop a comprehensive web strategy using AI tools.
• Leverage AI to refine messaging and drive engagement.
• Define the web content framework with cross-functional teams.
• Manage website technologies and ensure compliance.
• Optimize content for diverse international audiences.
• Continuously monitor web performance using analytics.
• Implement SEO strategies and A/B testing.
• Collaborate with marketing teams for cohesive strategy.
• Act as a liaison between web development and stakeholders.
• Drive meaningful engagement and conversion through data insights.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 7-10 years of experience in web strategy or digital marketing.
• Experience with AI tools for web strategy.
• Strong background in managing web platforms.
• Proficiency with analytics tools (e.g., Google Analytics).
• Exceptional communication and leadership skills.

Benefits

• Eligible for bonuses and restricted stock units (RSUs).
• Comprehensive benefits package.
• Opportunities for professional development.
• Flexible work environment.
• Supportive company culture.