Lifecycle Marketing Specialist - Referral & Engagement - Remote

Overview

Edpuzzle is seeking a data-driven Lifecycle Marketing Specialist to manage and optimize automated marketing campaigns, focusing on user engagement and referral growth.

In Short

• Manage the full lifecycle of automated marketing campaigns.
• Design and optimize campaigns using HubSpot.
• Focus on user engagement and referral growth.
• Lead testing strategies for global initiatives.
• Analyze campaign data for ongoing improvements.
• 5+ years of marketing experience, preferably in SaaS.
• Strong background in CRM and marketing automation platforms.
• Data-driven mindset with the ability to work with large datasets.
• Excellent project management and communication skills.
• Remote-first work environment with flexible hours.

Requirements

• 5+ years of experience in marketing.
• Experience with HubSpot or similar platforms.
• Ability to manage multi-channel campaigns.
• Solid background in referral marketing.
• Data-driven mindset.
• Excellent project management skills.
• Strong communication skills.
• Proficiency in English.
• Bonus: Experience in edtech.

Benefits

• Competitive salary of €43,000 - €58,000.
• Free private health insurance.
• Meal allowance of €2000 annually.
• Access to wellness app and gym discounts.
• 24 paid holidays plus extra days.
• Flexible working hours.
• Remote-first policy.
• Team building events.
• Opportunities for growth and learning.