Lifecycle Marketing Specialist - Remote

Overview

GrowthAssistant is seeking a dynamic and detail-oriented Lifecycle Marketing Specialist. This role is an experienced “HTML for email” coder responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, mobile push, and in-app messaging.

In Short

• Create and set up campaigns in Braze (or a similar platform), including HTML builds, asset setup, and audience segmentation and targeting
• Handle hands-on day-to-day operations for email marketing campaigns
• Perform testing and Quality Assurance (QA) on campaigns before launch, ensuring accurate tracking and cross-device/browser rendering
• Provide ad hoc support for push, in-app, and other lifecycle marketing campaigns
• Ensure Disclosures are correct and align with the Compliance

Requirements

• Experience with Braze (preferred), Salesforce Marketing Cloud, Oracle, or similar platforms for email marketing campaigns
• Proficiency in HTML/CSS and Liquid (Shopify, Braze) for building and editing emails
• Experience with ClickUp or similar Project Management tools
• Basic understanding of audience segmentation and targeting for marketing campaigns
• Strong analytical skills and attention to detail
• Ability to work in EST

Benefits

• Work-from-home setup
• Paid holidays
• Health insurance
• PTO
• Training opportunities