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Lifecycle Marketing Specialist - Remote

Posted 3 days ago

Overview

GrowthAssistant is seeking a dynamic and detail-oriented Lifecycle Marketing Specialist. This role is an experienced “HTML for email” coder responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, mobile push, and in-app messaging.

In Short

  • Create and set up campaigns in Braze (or a similar platform), including HTML builds, asset setup, and audience segmentation and targeting
  • Handle hands-on day-to-day operations for email marketing campaigns
  • Perform testing and Quality Assurance (QA) on campaigns before launch, ensuring accurate tracking and cross-device/browser rendering
  • Provide ad hoc support for push, in-app, and other lifecycle marketing campaigns
  • Ensure Disclosures are correct and align with the Compliance

Requirements

  • Experience with Braze (preferred), Salesforce Marketing Cloud, Oracle, or similar platforms for email marketing campaigns
  • Proficiency in HTML/CSS and Liquid (Shopify, Braze) for building and editing emails
  • Experience with ClickUp or similar Project Management tools
  • Basic understanding of audience segmentation and targeting for marketing campaigns
  • Strong analytical skills and attention to detail
  • Ability to work in EST

Benefits

  • Work-from-home setup
  • Paid holidays
  • Health insurance
  • PTO
  • Training opportunities

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