Digital Marketing Specialist – Paid Ads - Remote

Overview

GrowthAssistant is hiring a Digital Marketing Specialist – Paid Ads to build, manage, and optimize paid media campaigns for U.S.-based clients. Ideal for Filipino digital marketers with strong experience in Meta Ads and Google Ads, plus a passion for data-driven performance marketing.

In Short

• Launch and optimize Meta and Google ad campaigns from scratch
• Run A/B tests across creatives, audiences, and ad sets
• Manage Google Ads channels (Search, Display, PMax, Shopping, Video, etc.)
• Analyze ROAS, LTV:CAC, CTR, CPM, CPA, and other performance metrics
• Identify and troubleshoot platform issues, pacing problems, or performance drops
• Build reports in Google Sheets/Excel (pivot tables, charts, VLOOKUPs)
• Support creative testing and asset collection across cross-functional teams
• Conduct keyword research and optimize search term reports based on SEM best practices
• Collaborate daily via Slack, email, video calls, and PM tools
• Assist with competitive research and trend analysis

Requirements

• 3+ years managing and optimizing Meta Ads campaigns
• 1+ year of hands-on Google Ads experience (any of Search, Display, PMax, Shopping, or Video)
• Strong understanding of paid media KPIs and optimization strategies
• Advanced Google Sheets / Excel skills (formulas, pivot tables, graphs)
• Experience managing multiple accounts in a fast-paced agency-like environment
• Excellent English communication skills
• Proven success working with U.S. clients
• Ability to work U.S. hours (PST/EST)
• Highly accountable, proactive, and detail-oriented

Benefits

• 100% Remote (Work From Home – Philippines)
• Attendance, Performance, and Referral Bonuses
• Paid U.S. Holidays and Paid Time Offs
• Paid Parental Leave
• Health Insurance coverage
• Continuous Learning & Professional Development
• Bi-weekly salary payouts (competitive PH rates)
• Work-life balance in a supportive, growth-driven culture