Lifecycle Marketing Specialist - Remote

Overview

The Lifecycle Marketing Specialist will own and optimize the customer journey across multiple touchpoints, leading the strategy and execution of campaigns to engage, convert, and retain users.

In Short

• Design and execute end-to-end lifecycle campaigns.
• Develop segmentation strategies for personalized messaging.
• Own campaign operations including content briefing and scheduling.
• Monitor key lifecycle metrics and iterate based on insights.
• Collaborate with marketing, CX, and design teams.
• Build journey automations using marketing automation tools.
• Analyze customer journey data for engagement opportunities.

Requirements

• 2+ years of experience in lifecycle, CRM, or retention marketing.
• Proven experience with tools like Klaviyo, Braze, or Customer.io.
• Strong copywriting instincts and attention to customer behavior.
• Basic knowledge of funnel metrics and campaign analytics.
• Strong organizational skills and ability to manage multiple projects.
• Experience with B2C or marketplace startups is a plus.

Benefits

• Opportunity to shape the future of mobility and logistics.
• Work in a dynamic, tech-driven environment.
• Collaborate with cross-functional teams.
• Flexible working conditions.