Lifecycle Marketing Specialist - Remote

Overview

The Lifecycle Marketing Specialist will play a pivotal role in planning, executing, and optimizing email campaigns that drive engagement, nurture leads, and improve customer retention.

In Short

• Develop and execute email marketing campaigns across various stages of the customer lifecycle.
• Use HubSpot to create, manage, and track email campaigns.
• Collaborate with the Growth Marketing Director on email campaigns.
• Manage email lists and segmentation for targeted communications.
• Continuously optimize email content for performance metrics.
• Track and report on email campaign performance metrics.
• Conduct A/B tests to improve campaign performance.
• Work closely with content and design teams for email copy and templates.
• Create and optimize automated email workflows in HubSpot.
• Leverage Salesforce data for email segmentation and personalization.

Requirements

• 1+ years of experience in email marketing.
• Proficiency with HubSpot and Salesforce.
• Strong understanding of email marketing best practices.
• Experience with A/B testing and campaign analysis.
• Familiarity with customer lifecycle strategies.
• Excellent writing and communication skills.
• Ability to collaborate across teams.

Benefits

• Work in a remote-first culture.
• Opportunity to work with cutting-edge AI technology.
• Be part of a growth-stage company with stability.
• Flexibility to work when most productive.