Lifecycle Marketing Specialist - Remote

Overview

We are looking for a Lifecycle Marketing Specialist to take ownership of our engagement strategies using Braze, designing, implementing, and optimizing customer journeys across multiple channels to drive retention and long-term growth.

In Short

• Design and execute data-driven lifecycle marketing campaigns using Braze.
• Optimize customer journeys across email, push, in-app messaging, and SMS.
• Create segmentation strategies to enhance personalization and engagement.
• Utilize Braze features like Canvas and Liquid scripting.
• Analyze campaign performance for continuous improvement.
• Collaborate with product, data, and engineering teams.
• Ensure compliance with data privacy regulations.
• 2–4+ years of hands-on experience with Braze required.
• Strong understanding of A/B testing and multi-channel messaging.
• Bonus: Familiarity with SQL, HTML, or basic scripting.

Requirements

• 2–4+ years of hands-on experience with Braze, especially Canvas and Liquid personalization.
• Strong grasp of customer segmentation, A/B testing, and multi-channel messaging strategies.
• Comfort analyzing campaign data and making optimization recommendations.
• Experience collaborating with technical teams on data pipelines and integrations.
• Bonus: Familiarity with SQL, HTML, or basic scripting.

Benefits

• Opportunity to work in a fast-scaling technology company.
• Access to a global network of creators and businesses.
• Support for small businesses and community engagement.
• Collaborate with a diverse team from top tech companies.
• Flexible working environment.