Senior Web Tracking Analyst, Marketing - Remote

Overview

Deel is an all-in-one payroll and HR platform for global teams, transforming how global talent connects with world-class companies.

In Short

• Partner with Marketing teams to ensure accurate tracking of digital campaigns.
• Maintain web tracking framework across Google Tag Manager and Amplitude.
• Design and validate data layer components for campaign tracking.
• Connect analytics tools to ad platforms for real-time data sharing.
• Enable user journey analysis using behavioral analytics tools.
• Collaborate to ensure high-quality data flows into analytics dashboards.
• Align tracking with Salesforce and HubSpot for lead attribution.
• Build conversion-focused segmentation strategies with Marketing teams.
• Surface insights from tracking data to improve funnel performance.
• Identify gaps in tracking and recommend solutions.

Requirements

• Bachelor’s degree in Computer Science, Data Analytics, or related field.
• Experience with Google Tag Manager and data layer design.
• Knowledge of web analytics tools like Amplitude.
• Proficiency in SQL and familiarity with data warehouses.
• Basic understanding of JavaScript for web tracking.
• Understanding of digital marketing channels and their tracking needs.
• Experience with integrations between analytics tools and ad platforms.
• Experience with customer communication tools like Braze.
• Ability to monitor and interpret conversion-related KPIs.
• Familiarity with behavioral analytics tools.

Benefits

• Stock grant opportunities based on role and location.
• Flexible remote work options.
• Additional perks based on employment status and country.