Senior Marketing Analyst - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. 

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. 

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

In Short

• Seeking a Senior Marketing Analyst with a strong background in A/B testing and marketing performance analytics.
• Leverage data-driven insights to optimize marketing campaigns and pricing strategies.
• Analyze marketing campaign performance and customer acquisition metrics.
• Build dashboards and reports to track key marketing metrics.
• Collaborate with stakeholders across Marketing, Product, and Finance.
• Stay updated with industry trends in marketing analytics.
• Design and execute A/B tests and multivariate experiments.
• Present marketing findings to stakeholders clearly.
• Foster a culture of experimentation within marketing.
• Proficient in SQL, Python or R, and marketing analytics tools.

Requirements

• Bachelor's or Master's degree in Marketing, Economics, or related field.
• 4+ years of experience in marketing analytics or digital marketing.
• Proficient in SQL, Python or R, and analytics tools.
• Strong understanding of A/B testing platforms and statistical methods.
• Exceptional analytical and problem-solving skills.
• Strong communication skills.
• Collaborative and able to influence cross-functional teams.
• Familiarity with subscription-based business models.
• Knowledge of customer segmentation techniques and cohort analysis.
• Experience with marketing automation platforms.

Benefits

• Inclusive and supportive work environment.
• Market-based and data-driven compensation approach.
• Eligibility for various benefits plans.
• Opportunities for professional growth and development.
• Work with a diverse and collaborative team.
• Flexible work arrangements including remote options.
• Focus on employee well-being and work-life balance.
• Commitment to diversity and equal opportunity employment.
• Regular evaluation of compensation based on performance.
• Access to industry-leading tools and resources.