Senior Marketing Analyst - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

In Short

• Seeking a Senior Marketing Analyst with experience in A/B testing and marketing performance analytics.
• Optimize marketing campaigns and develop pricing strategies.
• Leverage data-driven insights to drive growth initiatives.
• Translate complex marketing data into business-relevant insights.
• Build dashboards and reports to track marketing metrics.
• Collaborate with stakeholders across Marketing, Product, and Finance.
• Stay updated with industry trends in marketing analytics.
• Design and execute A/B tests and marketing experiments.
• Communicate findings to both technical and non-technical audiences.
• Foster a culture of experimentation within marketing.

Requirements

• Bachelor's or Master's degree in Marketing or related field.
• 4+ years of experience in marketing analytics and digital marketing.
• Proficient in SQL, Python, and marketing analytics tools.
• Strong understanding of A/B testing platforms and statistical methods.
• Exceptional analytical and problem-solving skills.
• Strong communication skills for translating data into narratives.
• Collaborative with the ability to influence cross-functional teams.
• Familiarity with SaaS marketing strategies.
• Experience with marketing automation platforms.

Benefits

• Inclusive and supportive work environment.
• Market-based compensation approach.
• Eligibility for various benefits plans.
• Opportunities for professional growth and development.
• Flexible work arrangements, including remote options.