Integrated Marketing Manager - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. 

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

In Short

• Design and execute integrated, data-driven campaigns that accelerate product-led growth.
• Partner with Product, Data, and Growth teams for expansion and retention.
• Apply predictive analytics and AI insights for optimization.
• Lead cross-channel execution across various marketing touchpoints.
• Drive SEO and AI-powered search optimization.
• Manage paid campaigns across multiple platforms.
• Collaborate with cross-functional teams for integrated execution.
• Stay updated on evolving marketing best practices.
• Increase trial sign-ups and activation rates.
• Deliver measurable improvements in campaign performance.

Requirements

• 4+ years of experience in integrated or growth marketing.
• Proven ability to execute measurable cross-channel campaigns.
• Experience in paid, social, email, and in-product marketing.
• Familiarity with AI-powered search and discovery optimization.
• Analytical mindset for interpreting data and running A/B tests.
• Adaptable operator in fast-moving environments.

Benefits

• Market-based and data-driven compensation.
• Participation in various benefits plans.
• Opportunities for professional growth and development.
• Inclusive work culture focused on diversity and accessibility.