Senior Marketing Operations Manager - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. 

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. 

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

In Short

• Act as the operational architect for Marketing, designing systems and processes.
• Own and optimize the Core Marketing system Marketo.
• Support large cross-functional initiatives.
• Manage marketing automation programs for various campaigns.
• Collaborate with multiple teams to ensure efficient campaign launches.
• Mentor junior team members with potential for leadership growth.
• Stay ahead of evolving MarTech trends and document processes.
• Drive operational excellence across the marketing organization.
• Deliver results that matter, prioritizing high-value work.
• Build trust through empathy and collaboration.

Requirements

• 6+ years of experience in Marketing Operations, Revenue Operations, or Growth Operations.
• Proven expertise in marketing automation (Marketo required) and CRM systems.
• Strong command of data management and integration tools.
• Experience designing and maintaining lead scoring models.
• Deep understanding of marketing data hygiene and attribution methodologies.
• Analytical mindset with ability to connect metrics to business outcomes.
• Exceptional collaboration and communication skills.
• Curious, proactive, and solution-oriented.
• Bachelor’s degree in Business, Marketing, Data, or related field.

Benefits

• Market-based and data-driven compensation approach.
• Eligibility for various benefits plans.
• Commitment to diversity, inclusion, and accessibility.
• Opportunities for professional growth and leadership development.
• Flexible work environment with remote options.