Senior Marketing Analyst - Remote

Overview

We’re looking for a sharp, business-oriented Senior Marketing Analyst to turn data into insights and automation that drive growth, retention, and marketing ROI. This is a key role powering our next wave of data-driven execution.

In Short

• Own and manage marketing analytics across acquisition, activation, retention, and reactivation;
• Develop actionable dashboards and reports using Mixpanel, AppsFlyer, Salesforce, and first-party data to enable real-time insights;
• Support lifecycle marketing through data-driven segmentation, cohort analysis, and user journey performance tracking;
• Collaborate with the UCP and Data Science teams to activate unified customer profiles and deliver more intelligent campaigns;
• Deploy AI/ML models (with support from Data Science) to improve churn prediction, upsell targeting, and personalized content delivery;
• Use AI tools to streamline reporting (e.g., natural language insights), automate campaign analytics, and speed up experimentation;
• Design and evaluate marketing experiments (A/B tests, holdouts, incrementality) to guide strategy and optimize performance;
• Integrate campaign data across paid and owned channels to measure end-to-end funnel efficiency (CAC, LTV, ROI, attribution);
• Partner with growth, product, and CRM teams to recommend budget allocation, channel strategy, and creative optimization;
• Present insights and opportunities to senior stakeholders with clarity and business focus.

Requirements

• Proven experience as a Marketing Analyst or similar role;
• Strong analytical skills and proficiency in data analysis tools;
• Experience with marketing automation and analytics platforms;
• Ability to interpret complex data sets and provide actionable insights;
• Strong communication skills to present findings effectively;
• Familiarity with AI/ML concepts is a plus;
• Experience in A/B testing and campaign optimization;
• Ability to work collaboratively in a team environment;
• Detail-oriented with a focus on accuracy;
• Ability to manage multiple projects and meet deadlines.

Benefits

• Competitive salary and performance bonuses;
• Flexible working hours;
• Opportunity to work with cutting-edge technology;
• Professional development and training opportunities;
• Dynamic and supportive work environment;
• Health and wellness programs;
• Team-building activities;
• Remote work options available;
• Access to industry conferences and events.