Remote Otter LogoRemoteOtter

Marketing Lead - Remote

Posted Yesterday
Marketing
Full Time
Austria
€ 63K - € 70K/year

Overview

We’re looking for a thoughtful and proactive Marketing Lead who’s comfortable getting hands-on in a growing scale-up environment. This role is ideal for someone who enjoys building and experimenting, and who’s motivated by contributing to real business growth. You’ll take the lead on both inbound and outbound marketing, with a focus on generating pipeline, improving conversion, and supporting long-term customer relationships.

In Short

  • Drive qualified leads through owned and paid inbound channels
  • Launch and iterate on regional outbound campaigns in partnership with Sales
  • Test, refine and scale new lead channels, landing pages, and nurture flows
  • Collaborate with Sales Ops to ensure proper tracking from MQL to Closed Won
  • Translate segment-specific value propositions into effective campaigns
  • Deliver messaging frameworks and content for key customer journeys
  • Set up and optimize tracking in HubSpot
  • Own reporting: define and report on KPIs such as MQLs, SQLs, CPL, CAC
  • Partner with Sales to co-own quarterly pipeline targets
  • Contribute directly to copywriting, landing page builds, email flows

Requirements

  • Solid experience in B2B SaaS marketing
  • Proven success generating pipeline across digital and outbound channels
  • Comfortable working independently or with a small team
  • Strong skills in HubSpot, Google Analytics
  • Track record of collaborating with Sales and Product
  • Fluent business English, additional language(s) a plus

Benefits

  • Salary range: € 63K to € 70K gross/year
  • Budgets for education & wellbeing
  • Remote work and home office
  • Very flexible working hours
  • Paid time for volunteer work
  • Access to mental health support
  • Tax-friendly bike leasing
  • Endless stream of really great coffee
Cropster logo

Cropster

Cropster GmbH is a forward-thinking company dedicated to enhancing the coffee value chain through technology. They focus on developing an open platform that drives quality, productivity, and sustainability for coffee producers, roasters, and baristas. With a commitment to real-world impact, Cropster empowers its team to take ownership of their work while fostering a collaborative environment. The company embraces remote work and values strong communication and organizational skills, ensuring that their engineers can thrive in a distributed team setup. Cropster offers competitive salaries and benefits, including educational and wellness budgets, flexible working hours, and a passion for great coffee.

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