Marketing Lead - Remote

Overview

The Marketing Lead will be responsible for optimizing and scaling The Block's marketing strategy, focusing on execution and tactical approaches within the digital asset space.

In Short

• Lead the marketing strategy execution across various channels.
• Utilize Marketo and Salesforce for campaign performance tracking.
• Collaborate across departments to drive conversion-oriented campaigns.
• Identify and act on high-leverage growth opportunities.
• Ensure brand consistency across all marketing touchpoints.
• Operate independently and prioritize impactful initiatives.
• Deep expertise in marketing tools like SendGrid.
• Experience in B2B/B2C marketing, particularly in media or fintech.
• Familiarity with crypto culture and terminology.
• Bonus: Strong grasp of SEO and analytics.

Requirements

• 5+ years of marketing experience in relevant fields.
• Hands-on experience with Marketo, Salesforce, and SendGrid.
• Understanding of crypto culture and its nuances.
• Ability to measure and optimize marketing effectiveness.
• Experience with segmentation, lead scoring, and campaign attribution.
• Strong storytelling skills with a focus on driving action.
• Ability to work independently and manage multiple initiatives.
• Experience supporting various revenue lines preferred.
• Familiarity with web3 communities and distribution channels.
• Ability to write and edit content as needed.

Benefits

• Remote work flexibility and office stipend.
• Paid time off with respect to local holiday policies.
• Health and wellness benefits varying by location.
• Flexible PTO.