Marketing Lead - Remote

Overview

The Head of Marketing, Consumer will be instrumental in driving enrollments through a mix of paid and unpaid channels, leveraging expertise in paid search, SEO, and affiliate marketing.

In Short

• Develop and execute performance marketing strategies across various channels.
• Manage and optimize paid search campaigns.
• Lead SEO efforts to improve organic search rankings.
• Grow and manage the affiliate marketing program.
• Analyze campaign performance data rigorously.
• Develop and implement A/B tests across channels.
• Monitor and report on key performance indicators (KPIs).
• Stay up-to-date with industry trends and best practices.
• Collaborate closely with cross-functional teams.

Requirements

• 7+ years of experience in performance marketing.
• Proven expertise in paid search platforms.
• Solid understanding of SEO principles and best practices.
• Experience in developing and managing affiliate marketing programs.
• Exceptional analytical skills and proficiency with data analysis tools.
• A highly data-driven approach to decision-making.
• Demonstrated interest in testing new marketing channels.
• Strong communication and presentation skills.
• Ability to thrive in a fast-paced startup environment.

Benefits

• Opportunity to work in a fast-moving ed-tech startup.
• Contribute to bridging the world’s skills gap.
• Transformative online education offerings.
• High placement rates for program graduates.